🔗 Share this article

The platform is rolling out a updated setting that enables them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the service disclosed that it currently hosts in excess of 1 thousand million AI videos.

Pilot Phase and Launch

The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement coincides with a increase in content created by AI, fueled by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately one in 10 of the most rapidly expanding channels on a popular video site primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often nonsensical or dreamlike.

Our research shows that a lot of users enjoy content produced via AI tools, including computer-generated images to informative clips, and we aim to provide users the option to see more or less of that, depending on their own likes,” said a platform representative.

AI on the Platform

The service announced that there are presently over a billion videos on its network identified as made with AI. Overall, more than 100 m pieces of content are added to the platform each day, making clips made by AI a limited part of its complete catalog.

Customizing Your Feed

Users will be able to limit or boost the volume of artificial media they see by accessing the “manage topic” option in the application and picking the AI content topic. Further subjects that currently be adjusted under the tool include news, fashion, cosmetics, and dance.

Platform Guidelines

Its policies require creators to tag lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.

Furthermore, the app will now add an AI-generated tag to content made using its own AI tools, or flagged by an collaborative effort for recognizing AI-generated material. This step is designed to help prevent users from attempting to circumvent the tagging system.

AI Literacy Programs

TikTok is also establishing a $2 million educational fund for specialists and groups to develop educational content about ethical AI use. This program will benefit educational bodies focused on teaching coding and technology.

Platform Protection

The video-sharing app has supported its safety measures, following controversy over proposals to cut jobs for hundreds of review team members in the UK. The company is planning to cut 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A senior executive explained that people-led review would remain essential, but AI can protect employees by eliminating the most graphic content before it has to be seen by people. TikTok stated a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its AI tools.

“We think that it’s essential to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”